01
US Creative Localization
Helping Asian brands speak naturally to American consumers.
- Messaging adaptation
- Cultural positioning
- Audience insights
- Creative direction
- Competitor analysis
- Content strategy
Creator-native · Culturally fluent · Founded 2024
Helping Asian brands win in America.
Second Gen Media helps modern consumer brands connect with American audiences — through creator-led content, cultural fluency, and strategic creative execution.
- Austin, Texas
- English · 普通话
- 100+ Creator Collaborations
- Founder-Led
Selected brand experience across beauty, fintech, and consumer
WA-CHAA
YAMI
yell payments
Ramen Bae
Ginsa
Boba Nutrition
SIHOO
Sundae Flowers
WA-CHAA
YAMI
yell payments
Ramen Bae
Ginsa
Boba Nutrition
SIHOO
Sundae Flowers
— The Bridge
A great product travels.
A great product travels.
A great brand has to translate.
— Brand Experience
Brands we've helped land in America.
35+ brand partnerships · Beauty · Fintech · Food · Lifestyle
— Experience
Across the categories that define modern consumer.
Beauty & Skincare
Creator partnerships, influencer campaign coordination, and short-form content for high-growth beauty and skincare brands building US audiences.
Medicube · Dr. Althea · Olaplex
Fintech & Consumer Apps
Creator marketing, consumer education, and digital engagement for modern financial products and consumer technology platforms.
Kikoff · yell payments · Consumer finance
Asian Consumer Brands
Bilingual market entry, creator campaigns, and cross-cultural brand strategy for Asian CPG, food, and lifestyle brands entering America.
Nongfu Spring · WA-CHAA · Yami · Weee!
Lifestyle & DTC
Modern consumer positioning, launch support, and short-form creative for DTC, creator economy, and digital-first lifestyle brands.
Boba Nutrition · SIHOO · Sundae Flowers
— Why Second Gen
A partner built for the crossing, not the campaign.
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Bilingual Operations
Briefs, calls, and creative review handled fluently in English and Mandarin.
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Founder-Led Strategy
Every engagement is led by the founder, not handed down to an account team.
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US Consumer Insight
Built from years inside American consumer marketing — across beauty, fintech, and cross-cultural campaigns.
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100+ Creator Collaborations
A vetted bench of US creators we've already shipped real campaigns with.
— Services
Three ways to cross over.
Focused engagements for modern consumer brands ready to connect, create, and grow — built around creator culture, cultural fluency, and real market intelligence.
02
Creator-Led Content Production
Short-form content built for how consumers actually discover brands today.
- UGC campaigns
- Creator sourcing
- Scripting
- Creative direction
- Short-form production
- Editing support
TikTok · Instagram Reels · YouTube Shorts
03
US Launch Sprint
Focused support for brands entering or accelerating in the United States.
- Creative audit
- Localization recommendations
- Creator roadmap
- Launch messaging
- Content strategy
- Growth recommendations
— Founder
I grew up between
I grew up between
two worlds.
Second Gen Media exists to help Asian brands navigate the creative and cultural gap between Asia and the American consumer market — the gap I've been navigating my entire life.
I built my marketing instincts inside Charles Schwab, leading consumer campaigns across personal finance and institutional products. I built my creative instincts as an operator on the other side of the brief — partnering on 100+ brand collaborations across beauty, consumer apps, Asian CPG, and creator economy brands.
Second Gen Media is where those two worlds converge — a studio that speaks brand and creator fluently, understands American consumer psychology, and brings genuine cultural intelligence to every engagement.
100+
Brand collaborations
2
Languages, one studio
6
Years in marketing
— Bryan Chen, 陳柏勝
Founder
— SecondGen Talent Management
In-house creators.
Our in-house talent brings 300+ brand collaborations and a combined audience of 600k+ across platforms — creator strategy and execution, all under one roof.
SecondGen Talent
@katherinechoiii
280k
233k
94k
Beauty · Lifestyle · Asian Brands · 150+ collabs
SecondGen Talent
@bryanxchen
27k combined
TikTok
Asian Food · Lifestyle · Culture · 150+ collabs
600k+Combined reach
300+Brand collaborations
3Platforms · IG · TT · YT
— Let's talk
Ready to win
Ready to win
in America?
Tell us about your brand and where you want to grow. Whether you're entering the US market, scaling creator content, or building cross-cultural resonance — we'll respond within 48 hours with a strategy call invite.
Book a Strategy Call →