Creator portfolio01
Monarch MoneyFinance · Creator video 01
Monarch Money
Bryan ChenCreator ↗Bryan brings a direct-to-camera, personal perspective to finance content. Produced through his individual creator engagement with Monarch Money.
ASIAN CREATOR UGC & INFLUENCER MARKETINGSGM / 001
Asian creators.Stories that connect.
Asian creator accessUGC assets + influencer collaborations
Language + communityA shortlist built for your audience
Creative + coordinationFrom creator selection to content delivery
We connect brands with Asian UGC creators and influencers. From fintech and remittance to apps and consumer brands, SGM helps you find the right voices for the communities you want to reach.
Explore our work
KatherineEnglish · KoreanBryanEnglish · Mandarin
AmyEnglish · Mandarin
ChiVietnamese · English
MiaEnglish · Tagalog · Bisaya
LanMandarin · English
ParthEnglish
AshaHindi · EnglishREAL PEOPLE. REAL PERSPECTIVE.Different voices. A shared understanding.
MEET YOUR NEXT AUDIENCE
Brand experience across our founders & creators
Rent App
Includes individual creator engagements before or outside SGM. Logos identify past brand experience, not endorsements of SGM.
01 / Selected workSGM — 2026
Made to feel human. Built to move people.
View all workBryan ChenCreator ↗
Creator portfolio05
ChatCutSoftware · Creator testimonial
ChatCut
MiaCreator ↗Mia pairs a direct-to-camera editing story with software screen recordings, turning a workflow into a concrete product demonstration.
Creator portfolio11
MelioPayments · Platform UGC
Melio
Parth KotechaCreator ↗Direct-to-camera storytelling makes a business payment platform approachable.
Creator portfolio13
GinsaBeverage · Cultural storytelling
Ginsa
Katherine ChoiCreator ↗A grocery-store discovery connects Korean roots with a contemporary beverage brand, moving from a personal story to the product.
Creator portfolio07
MedicubeBeauty · Product demonstration
Medicube
AngelaCreator ↗Angela opens with a viewer-style question, then combines an on-camera explanation with close-up skincare application.
Creator portfolio09
PerfectTedBeverage · Routine storytelling
PerfectTed
ChiCreator ↗Chi brings matcha preparation into an everyday setting with detail shots and a voiceover-led demonstration.
Creator portfolio work. Individual credits shown; not all campaigns were managed by SGM.
OUR SPECIALTY
The community you need. The creators who know it.
Finding Asian creators for a specific audience takes more than a broad talent search. We bring creator relationships, language context, and creative coordination together for brands reaching Asian communities in the US. Each brief starts with the particular community, market, and story you need to reach.
01Fintech & remittance
02Apps & digital platforms
03Consumer & lifestyle
02 / WHAT WE DO
UGC for your channels. Influencers for your reach.
UGC content production
For brands that need ready-to-use creative assets. We source creators for your brief and coordinate concepts, scripts, filming, editing, and content review. Agree the formats, revisions, and usage rights before production.
Influencer campaigns
For brands that want to reach a creator’s audience. We coordinate creator selection, campaign briefs, content approvals, and agreed posting deliverables. Audience fit matters alongside the size of the following.
Ongoing UGC programs
For teams that need a repeatable supply of creator content. Discuss a recurring program covering creator sourcing, briefs, production coordination, approvals, and delivery. Cadence and scope are tailored to your team.
Social media management
For brands that need a consistent presence on their own channels. We plan content, coordinate publishing, and manage community engagement within an agreed channel and content scope.
MOMS & CREATORS 45+
Different generations. A familiar voice.
Your audience spans generations. Your creator shortlist can too. We’re growing our network of moms and creators 45+ for brands seeking family perspectives, everyday product stories, and multilingual delivery.
Find creators for your audience ↗
Amy
Mom & grandmother · Creator in her 60s
Languages: English · Mandarin
Meet the creator ↗Lan
Mom of two · Creator in her 50s
Languages: Mandarin · English
Meet the creator ↗100+Creators in our network
A NETWORK, NOT JUST A ROSTER
The right people. For your people.
Asian creator partnerships are our specialty. Our wider network spans 100+ creators across backgrounds, with UGC talent and influencers for different briefs. Share your target community, languages, and channels; we’ll build a tailored shortlist and coordinate the work.
Your audience. Their language.
Tell us who you need to reach. We match your brief with creators by language, cultural context, content style, and availability.
English · Spanish · Korean · Mandarin · Tagalog · Vietnamese · Indonesian · Hindi · Hmong · Italian
Languages reported by creators in our network. Proficiency, on-camera delivery, and availability are confirmed for your brief.
- Audience & cultural context
- Creator fit & availability
- Campaign coordination
Campaign fit and availability confirmed with each brief.
Fluent in culture. Native to social.
Second Gen Media is a creator-led agency based in Austin, Texas, specializing in Asian creator partnerships. We help brands source UGC talent and build influencer collaborations with cultural and language context. Our wider network welcomes creators of all backgrounds.
MEET THE TEAMFAQ
Before we create, a few answers.
Why choose SGM for Asian creator partnerships?
Asian UGC and influencer partnerships are our focus. We help you find creators for a specific community, language, and creative brief, then coordinate content production or agreed influencer posts. For fintechs, remittance apps, and other brands reaching Asian communities in the US, we start with audience relevance and verify creator fit for each project.
What does a UGC agency deliver?
SGM coordinates creator-made videos and other agreed assets for your brand to use on its own channels or in paid social. A project can cover creator sourcing, concepts, scripts, production, and editing. Deliverables and licensing are agreed in the brief.
How is UGC different from influencer marketing?
With UGC production, you commission content for your brand to use; posting to the creator’s audience is not automatically included. Influencer campaigns include agreed publishing on the creator’s channels. The two can be combined in one brief.
Can we discuss an ongoing UGC program?
Yes. Share your content volume, channels, audience, and internal workflow. We can scope a recurring program around sourcing, briefs, production coordination, review, and delivery. Media buying and performance reporting should be scoped separately if needed.
Do you work with fintech and remittance brands?
SGM focuses on fintechs, remittance apps, and other brands reaching Asian communities in the US. Our selected creator work includes finance and payment apps. Your team approves product facts, claims, and required disclosures before publication.
Can you source creators for a specific language or audience?
Yes. Share the language, community, market, and content style you need. Our network includes 100+ creators, with language information supplied by creators themselves. We confirm proficiency, on-camera delivery, and availability for each brief.
Are paid-ad usage rights included?
Usage is agreed per project. Tell us where the content will run, for how long, and whether you need creator-handle advertising, exclusivity, or raw footage. These are confirmed in the scope rather than assumed to be included.
How much does a project cost, and how do we start?
Pricing depends on creator count, content volume, languages, production needs, and usage rights. Send your brief through our inquiry form with your audience, channels, budget range, and target launch date. We use those details to discuss a suitable scope and shortlist.