Ghost. Creator-led Meta Ads.
A creator-led campaign for Ghost by the team that later became Second Gen Media. Ghost combines AI agents with human growth-marketing specialists. This breakdown identifies the team’s work and explains the limits of the available reporting.
Ghost combines AI agents and human growth-marketing specialists to help brands run marketing channels and creator campaigns. Visit Ghost
Ghost. Creator marketing, measured.
The team that later became SGM ran a creator-led campaign for Ghost on Meta Ads. Reported cost metrics cover clicks, leads, and impressions. This is precursor-team work, without a claim about the contracting legal entity.
- CPC · Cost per click
- $0.91
- CPL · Cost per lead
- $18.14
- CPM · Cost per 1,000 impressions
- $22.98
Reported in material supplied to SGM; the owner confirms this was work by the team that later became SGM. Reporting period, spend, attribution settings, and the definition of a lead are not available. Figures describe this campaign, not an industry comparison or a forecast.
The confirmed scope.
The team that later became SGM ran a creator-led Ghost campaign on Meta Ads. The available sales sheet reports click, lead and impression costs. The record does not identify individual creators, creative variations, production deliverables or targeting, so those details are not attributed here.
The owner clarified on October 5, 2026 that this work happened through the team before it became SGM. We credit it as precursor-team work; we do not identify an LLC or other contracting legal entity. October 5 is a documentation date, not a campaign or reporting date.
What the numbers can tell us.
CPC describes reported cost per click, CPL cost per lead, and CPM cost per 1,000 impressions. They describe three different campaign events; a click or lead is not the same as a customer or revenue.
Without the reporting period, spend, attribution settings and lead definition, these figures cannot establish conversion quality, revenue, ROI or how results compare with another campaign. No baseline or comparative test is available, so the record does not isolate the effect of creator content.
Plan the measurement with the brief.
For your campaign, discuss deliverables and licensing alongside the measurement scope: event definitions, reporting period, attribution settings and who supplies the results. This is a planning recommendation, not a claim about how the Ghost campaign was measured.
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