The people behind Second Gen.
A bilingual, founder-led studio built to help Asian brands connect with American consumers — authentically.
I grew up between
two worlds.
I grew up navigating two cultures before I could name what it meant. That gap between Asian identity and American consumer culture is one I’ve been living my entire life. Second Gen Media exists to help brands cross it.
I started at GSD&M, one of America’s most respected independent agencies, before moving into product marketing at Charles Schwab, where I helped shape campaigns that reached millions of clients. On the creator side, I’ve built 28M+ views and 100+ brand partnerships across beauty, Asian CPG, fintech, and lifestyle.
Second Gen Media is where those two trajectories converge: a studio that speaks brand and creator fluently, understands the American consumer from the inside, and knows the Asian founder’s ambition from personal experience.
Operations that let great creative ship.
Silas co-founded Second Gen Media to build the operational infrastructure that lets great creative actually ship. With a finance background built at Goldman Sachs and PwC, and an Accounting degree from UT Dallas, he brings the kind of institutional rigor and accountability that creative studios rarely have.
As COO, Silas owns the full delivery cycle: creator coordination, timeline management, quality control, and day-to-day execution across every client engagement. Every asset delivered on time, every deadline that holds. That’s Silas.
Second Gen runs as well as it creates, and that’s not an accident.
Ready to win in
America?
Tell us about your brand and where you want to grow. Whether you’re entering the US market, scaling creator content, or building cross-cultural resonance — we’ll respond within 48 hours with a strategy call invite.
Book a Strategy Call →